Lead all aspects of Amazon advertising strategy and execution across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
Serve as the main point of contact for clients, conducting weekly updates and monthly strategy meetings that translate performance data into clear recommendations.
Develop and implement advertising strategies that balance growth and efficiency, optimizing for conversion rates (CVR) and total advertising cost of sales (TACoS).
Manage and mentor a team of Marketing Analysts, providing training, guidance, and feedback to improve analytical and strategic skills.
Create and maintain SOPs, QA systems, and training materials to ensure consistent quality and scalable performance.
Collaborate with Seller Operations Managers, Copywriters, and Designers to align advertising initiatives with pricing, listing optimization, and creative updates.
Build quarterly and monthly growth plans with operations teams, outlining tactical actions aligned with broader account objectives.
Design and execute testing frameworks, including A/B experiments and keyword ranking initiatives, to drive continuous optimization.
Use platforms such as Amazon Advertising Console, Search Query Performance, Helium 10, Data Dive, Jungle Scout, or similar tools to identify insights, trends, and growth opportunities.
Proactively identify new ways to improve ad performance, including campaign expansion, creative testing, and cross-department collaboration.
Communicate performance stories to clients, emphasizing data insights, growth drivers, and next steps.
