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About Alliance Bank Malaysia Berhad
Alliance Bank Malaysia Berhad and its subsidiaries, Alliance Direct Marketing and Alliance Islamic Bank Berhad, offers banking and financial solutions through its Consumer, SME, Commercial, Corporate and Islamic banking. The Bank provides easy access to its broad base of customers throughout the country via multi-pronged delivery channels that include retail branches, Privilege Banking Centres, Business Centres, and Digital banking services.
We are currently seeking a high caliber professional to join our Transaction Banking department under Group Business & Transaction Banking division as an Assistant Vice President, Marking & Campaign.
The Role
A successful candidate in this position will be accountable for the marketing and campaign activities in driving utilisation of products and services offered by Transaction Banking that will contribute to the department’s business and financial objectives
Job DescriptionMarketing and Campaign
Plan and execute marketing and campaign activities for the department
Monitor campaign performance and manage fulfilment according to the agreed timeline
Develop & implement deposit, payments & trade marketing campaigns in line with the department’s business and financial objectives
Conduct competitor analysis on corporate internet banking to improve product competitiveness
Prepare internal communications for new campaign launch
Collaboration with Group Communications and Group Marketing for media release related to Transaction Banking product & services launch
Provide training and briefing to branches and Call Centre to ensure campaign information is communicated
Pitch for recognition awards in domestic and international space to boost the bank or product branding
Performance Reporting
Monitor campaign performance and product utilization to ensure product relevance and customer satisfaction
Collect customer feedback to facilitate System Development Team in developing new / enhance product & services to ensure product & services meet the customer needs via NPS result
Monitor department performance and update the department scorecard to ensure performance tracking is in order
SkillsJob Requirements
Ability to plan and execute campaigns within the scope, budget and timeline set
Good problem solving and analytical skills
Good communication, written and oral skills
Good planner and organizational skills to meet objectives and deadlines
Good team player
Knowledge
Good knowledge of banking products, competitor offerings and market needs
Good computer knowledge
Good financial projection and data analysis skills
Good knowledge of market trends related to campaign offerings
Experience
Degree holder in related fields
Experience in managing marketing and campaign activities, ideally in the banking industry
