B2B / B2G Sr. Marketing Manager (Govt Liasoning)

Hiring for a leading MNC into Events & Exhibition industry:

Job Title: B2B / B2G Sr. Marketing Manager

Job Location: Delhi (CP)

Key role & responsibilities:

• Support the Director – Business Development in planning and executing marketing strategies for exhibitions and events.
• Research market trends, customer needs, and competitor activities to improve marketing plans.
• Assist in planning and managing marketing campaigns across digital channels (social media, email, SEO/SEM) and traditional media.
• Help manage the marketing budget and ensure effective use of resources.
• Maintain consistent branding and messaging across all marketing materials.
• Conduct market research and analyse campaign performance to improve future marketing activities.
• Lead on-site marketing activities during exhibitions and ensure a smooth experience for visitors, buyers, VIPs, media, partners, and stakeholders.
• Work closely with Sales, Projects, Operations, and other internal teams to deliver successful events and campaigns.
• Track campaign performance, prepare reports, and share insights with management.
• Follow company processes, policies, and compliance requirements.

Government & Public Sector Marketing:

• Develop and implement marketing plans for government departments, ministries, and Public Sector Undertakings (PSUs).
• Create campaigns that align with government priorities and initiatives.
• Support the sales team with market insights and go-to-market strategies.
• Build relationships and collaborate with government agencies, ministries, PSUs, and industry associations.
• Create marketing content such as presentations, case studies, whitepapers, and policy briefs.
• Organise and participate in government events, conferences, summits, and exhibitions.
• Ensure all marketing activities comply with government communication and advertising guidelines.
• Monitor campaign performance using KPIs and recommend improvements.

Required Skills & Experience:

• Strong written and verbal communication skills.
• Creative thinking with the ability to develop new marketing ideas.
• Good understanding of digital and traditional marketing.
• Strong analytical skills to interpret market trends and campaign performance.
• Ability to manage multiple projects and meet deadlines.
• Good stakeholder management and teamwork skills.
• Experience in event or exhibition marketing is preferred.
• Experience working with government or public sector clients is an advantage.
• Proficiency in Microsoft Office and marketing tools.
• Bachelor's degree in Marketing, Business, Communications, or a related field.

Pay: ₹1,800,000.00 - ₹2,000,000.00 per year

Experience:

• Total: 10 years (Preferred)
• B2B/ B2G Marketing: 8 years (Preferred)
• Large Media planning & buying: 4 years (Preferred)

Work Location: In person