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Think you can keep building the buzz for one of the most loved brands in the world? Look no further! We’re searching for a dynamic Earned Media & Events specialist with a proven ability to generate impactful coverage, implement standout product launches and events, and cultivate strong media and influencer partnerships — all with the goal of inspiring more kids and accelerating consumer growth. This is an outstanding opportunity to amplify the LEGO® brand across the US by driving excitement, engagement, and top-of-mind awareness among our key audiences.
Responsibilities
Help drive the strategy and activation of key campaigns across the LEGO brand calendar in the US market
Develop strong and effective PR communication plans including innovative ideas at affordable cost for various activations e.g. consumer events, product launches, cultural occasions
Lead event planning and creative closely linked to the aligned brand activation calendar to improve consumers sales and PR
Help manage external PR/activation agencies, and implement PR plans including press releases, story pitching, media kits in joint collaboration with the agency
Build strong relations with mainstream media, influencers (across different passion points) and other key external partners
Help integrate earned media plans within an OESP mix, working with other channels and our brand team.
Manage budgets and run evaluation reviews on each project
Drive measurable impact by securing high-quality earned media coverage that improves reach and brand visibility, while driving events that consistently deliver against footfall, engagement, PR value, and sales KPIs.
Cultivate strong, effective partnerships and collaborations to amplify the team's ability to extend its influence and create meaningful brand moments that resonate with key audiences.
Ensure all initiatives are delivered on time and on budget — while maintaining high satisfaction among both internal and external collaborators.
Requirements
Demonstrated ability in PR, events, partnerships, or integrated marketing (retail, lifestyle, FMCG, or consumer brands preferred)
Strong understanding of the retail environment and omnichannel marketing
Proven track record in managing agencies, media, and partners
Experience in delivering high-impact events and brand activations
Strong commercial savvy with the ability to translate brand initiatives into measurable business outcomes
Understanding of influencer marketing from an earned point of view
Strong presentation skills with the ability to bring to life creative concepts for internal partners
Strong collaborator and able to work across various functions and external partners
A good understanding of budget management for campaign and agency planning
