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Head of Performance Marketing (PPC/Paid Media)- Ecommerce/D2C
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Are you a visionary leader in Email & CRM Marketing ready to make a global impact? Join our dynamic Team and drive the customer retention strategy for one of the UK’s fastest-growing ecommerce companies. This is your opportunity to shape the future of customer engagement at scale, working with cutting-edge technology and a diverse, international team.
What You’ll Do
Lead & Innovate: Own the end-to-end strategy, execution, and optimisation of high-volume email marketing campaigns using Salesforce Marketing Cloud (SFMC).
Customer Journey Architect: Design and manage sophisticated customer journeys, automation workflows, and lifecycle communications that drive acquisition, engagement, retention, and reactivation.
Personalisation Champion: Develop advanced audience segmentation and dynamic content strategies for highly targeted, personalized campaigns.
Collaborate Globally: Work closely with UK and India-based marketing, creative, CRM, and analytics teams to deliver engaging, on-brand communications.
Data-Driven Decision Maker: Monitor and analyse campaign performance (open rates, CTR, conversions, deliverability, etc.), conduct A/B testing, and leverage insights to continuously improve results.
Compliance & Best Practices: Ensure all campaigns are mobile-optimised, compliant with global email marketing regulations, and uphold best-in-class standards for deliverability and database hygiene.
Reporting & Insights: Build dashboards and performance reports to identify trends and actionable insights for ongoing optimisation.
What We’re Looking For
10–15 years of hands-on experience in Email Marketing, CRM, or Lifecycle Marketing, ideally in ecommerce.
