[Remote] Lead Director, Omnichannel Experiential Design

Note: The job is a remote job and is open to candidates in USA. CVS Health is a health care company focused on creating connected, convenient, and compassionate health experiences. The Lead Director, Omnichannel Experiential Design will lead the creative vision and execution of customer experiences across physical, digital, retail, and experiential environments. The role oversees omnichannel design programs, mentors creative teams, and partners with stakeholders and external agencies to deliver consistent, engaging brand experiences.

Responsibilities

• Lead the development of breakthrough creative concepts that connect customer experience strategy, shopper insights, and business objectives across a broad portfolio of omnichannel experiential projects
• Shape and oversee experience design solutions across store formats, signage, display, digital screens, events, sponsorships, and other brand experiences
• Orchestrate the seamless integration of physical and digital touchpoints to create cohesive, connected customer experiences
• Lead successful delivery of environmental communications, dynamic digital content, print collateral, and experiential elements that drive engagement, loyalty, and action
• Oversee the end-to-end creative process from concept to execution, maintaining high standards for craft, consistency, and effectiveness, while balancing operational, budget, timeline, and production constraints
• Present creative concepts and rationale clearly to senior stakeholders, building alignment and confidence across functions
• Guide and mentor a team of designers, writers, and creative leads, fostering a culture of collaboration, innovation, and accountability
• Cultivate trusted partnerships with peers, internal team members, cross functional business teams and external partners
• Maintain a strong understanding of retail trends, consumer behavior, experiential design trends and AI enabled tools that can improve creative development and execution at scale

Skills

• 10–15 years of experience in creative leadership roles within an agency and/or corporate environment, with a strong foundation in visual & verbal communication design
• Strong portfolio demonstrating concept development and execution across experiential design, retail communications, environmental graphics, digital content, events, sponsorships, and customer-facing campaigns
• Deep knowledge in environmental graphic design and visual storytelling including layout, typography, color, photography, scale, materials and production considerations
• Experience translating brand, marketing, and shopper experience strategies into high-impact creative concepts across multiple formats, channels, and touchpoints
• Experience leading the development of dynamic digital screen content, with strong understanding of short-form storytelling, storyboarding, modular systems, motion, pacing, and screen-based composition
• Proven ability to lead omnichannel creative work that connects physical and digital experiences in a cohesive way
• Exceptional team leadership skills with a track record of inspiring talent, developing teams, and building strong creative culture
• Strong collaboration and partnership skills with ability to impact and influence individuals at senior levels-both internally and externally
• Excellent presentation, storytelling, and interpersonal skills
• Thrive in a fast-paced environment and manage multiple projects simultaneously
• Strong hands-on team player with enthusiasm, positive attitude and the willingness to do what it takes to get the job done
• Advanced proficiency in design tools and workflow (Adobe Creative Suite, Figma, Aftereffects)
• Bachelor's Degree in Graphic Design, Visual Communication, Advertising, Fine Art or related field OR equivalent work experience
• This role is eligible for remote or hybrid work within the Eastern or Central time zones
• The successful candidate should be prepared to travel approximately 1-2 times per quarter, primarily to Rhode Island offices and pilot locations
• Experience working within a large, complex organization
• Experience leading work that spans retail, non-retail, experiential, environmental, and digital customer touchpoints
• Strong familiarity with AI tools and emerging technologies applied to creative development and content production
• Familiarity with print production, fabrication, environmental graphics, and retail executions

Benefits

• This role is eligible for remote or hybrid work within the Eastern or Central time zones.
• This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
• This position also includes an award target in the company’s equity award program.
• Medical, dental, and vision coverage, based on eligibility.
• Paid time off, based on eligibility.
• Retirement savings options, based on eligibility.
• Wellness programs, based on eligibility.
• Other resources designed to support the physical, emotional, and financial well-being of colleagues and their families, based on eligibility.

Company Overview