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[Remote] Senior Manager Omnichannel & Digital Analytics
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Note The job is a remote job and is open to candidates in USA. STM Consulting, Inc. is looking for a Senior Manager – Omnichannel & Digital Analytics to lead strategic analytics initiatives for leading pharmaceutical organizations. This role involves transforming digital and omnichannel data into actionable business insights while mentoring high-performing analytics teams. Responsibilities Lead omnichannel analytics engagements, delivering impactful reporting, dashboards, insights, and recommendations Translate business and marketing objectives into measurable KPIs and robust measurement frameworks Drive monthly and quarterly performance reporting with actionable insights that influence business decisions Partner with stakeholders, media agencies, and cross-functional teams to optimize campaigns and customer engagement strategies Lead dashboard enhancement initiatives and leverage AI-driven solutions to improve reporting efficiency and insight generation Design learning agendas, experimentation frameworks, and A/B testing strategies to solve key business challenges Mentor and develop high-performing analytics teams while building digital analytics capabilities across the organization Contribute to business growth through thought leadership, client engagement, and strategic consulting Skills 12+ years of professional experience 5+ years in Digital Analytics, Omnichannel Analytics, or Marketing Analytics 5+ years in Life Sciences / Pharmaceutical Analytics Strong expertise in digital marketing measurement, KPI development, and performance reporting Deep understanding of paid media measurement, website analytics, customer engagement analytics, and omnichannel strategy Hands-on experience with Google Analytics and/or Adobe Analytics Strong knowledge of platforms such as Meta, LinkedIn, TikTok, DCM, SA360, MCI/Datorama, HCP365, AIMXR, and related digital marketing ecosystems Advanced proficiency in Power BI and AI-powered analytics solutions Experience with Veeva CRM and Salesforce Marketing Cloud (SFMC) Exceptional client-facing, stakeholder management, communication, and presentation skills Company Overview STM Consulting, Inc. is a wholly owned subsidiary of Spectrum Talent Management Limited. It was founded in 2020, and is headquartered in Claymont, Delaware, USA, with a workforce of 51-200 employees. Its website is https//www.consultstm.com. Company H1B Sponsorship STM Consulting, Inc. has a track record of offering H1B sponsorships, with 1 in 2020. Please note that this does not guarantee sponsorship for this specific role.
