[Remote] Sr Social Measurement Lead

Note: The job is a remote job and is open to candidates in USA. Airbnb is a global leader in the travel and hospitality industry, and they are seeking a Senior Social Measurement Lead to develop a robust social media measurement strategy. The role involves partnering with various teams to analyze the impact of social media on business outcomes and to drive insights that enhance performance across platforms.

Responsibilities

• Define and own Airbnb's social measurement strategy — standardizing frameworks, KPIs, and success criteria across platforms and regions, while accounting for local market nuances
• Elevate reporting into strategic storytelling — synthesizing data across channels, programs, and regions into cohesive, E-team-ready narratives that connect social performance to broader marketing goals and company priorities
• Lead a global test-and-learn agenda — designing experiments with clear hypotheses and success criteria, running rapid tests to exploit algorithmic dynamics, identify breakout content formats, and unlock outsized reach
• Drive insights and optimization — analyzing cross-platform performance to surface growth levers, breakout trends, and content opportunities; translating findings into clear, actionable recommendations for creative and strategy teams
• Apply AI to accelerate analytical depth and speed — leveraging AI tools to build custom reporting views, automate workflows, validate hypotheses, and synthesize internal Airbnb data with external social signals
• Own the social measurement tool landscape — maintaining expert-level knowledge of platform-native analytics (TikTok, Instagram, YouTube) and third-party tools (e.g., Sprinklr, CreatorIQ, Brandwatch, Tubular); evaluating and onboarding new vendors as the landscape evolves
• Partner with Consumer Insights — collaborating with Airbnb's insights team to enrich qualitative and quantitative research with social-native observations; identifying patterns in social conversation that reveal audience shifts, unmet needs, and cultural moments
• Be hands-on with data — independently pulling, querying, and analyzing data across platforms, internal tools, and third-party systems; ensuring data quality, consistency, and alignment on taxonomy and reporting standards across teams

Skills

• 15+ years of experience in social analytics, marketing measurement, or digital strategy, ideally at a global consumer brand or platform
• Deep expertise in organic social and/or influencer measurement, including platform-native analytics and third-party tools
• Strong analytical and technical skills, with experience in data querying, analysis, and dashboarding (e.g., SQL, Excel, BI tools)
• Proven ability to translate complex data into clear, compelling narratives for cross-functional teams and executive leadership
• Experience leading test-and-learn agendas and applying experimentation frameworks to drive measurable business outcomes
• Track record of influencing cross-functional stakeholders and driving alignment in complex, matrixed organizations
• Comfortable operating at both strategic and executional levels — from shaping global direction to building datasets
• Demonstrated hands-on proficiency with AI tools for analytical work, including using AI to build dashboards, validate hypotheses, process large datasets, and connect social signals to proprietary business data
• Deep familiarity with the social measurement tool landscape, including proven ability to model or extrapolate data not directly available through public sources

Benefits

• Bonus
• Equity
• Benefits
• Employee Travel Credits

Company Overview

Company H1B Sponsorship