Senior Manager, Pan-Tumor Precision Marketing, BRAFTOVI/MEKTOVI

Job Description:

• Own alert-triggered, precision non-personal promotion (NPP) strategy, planning, and execution across all BRAFTOVI and BRAFTOVI + MEKTOVI indications
• Build and improve capability connecting diagnostic and testing signals to sequenced, near-real-time HCP engagement
• Translate brand strategy into media and CRM plans with CMO, media partners, CRM leads, HCP Accelerator partners, agencies, and analytics teams
• Evolve the CRC NPP plan through innovative approaches and maximize NPS potential
• Own KPIs, measurement, and optimization for NPP, media, CRM, and HCP Accelerator
• Manage tactical planning, budget inputs, timelines, creative development, approvals, deployment, and performance readouts
• Own the cross-indication pan-tumor campaign across personal and non-personal promotion
• Partner with indication strategy leads to align pan-tumor initiatives with brand and indication-specific objectives
• Manage speaker program strategy and execution
• Align congress strategy and external engagement priorities across indications
• Ensure field colleagues have compliant materials and aligned pull-through plans; monitor execution and implement course corrections
• Lead cross-functional collaboration across marketing, sales, medical, legal, regulatory, compliance, agencies, analytics, CRM, and other partners
• Ensure materials and programs comply with Pfizer policies and promotional standards
• Maintain operational discipline across Veeva/PROMPT, GCMA, tactical planning, agency timelines, budgets, and milestones
• Contribute to operating plans, strategic planning, meetings, agency planning, and other brand initiatives

Requirements:

• Bachelor's degree required
• 6+ years of marketing, customer engagement, omnichannel, strategic planning, analytics, sales, account management, or related commercial experience
• Demonstrated ability and enthusiasm for AI-enabled marketing innovation and a dare-to-try mindset
• Strong project management skills, including managing multiple priorities, stakeholders, timelines, budgets, and deliverables
• Strong strategic and analytical thinking, translating data and insights into actionable recommendations
• Ability to lead strategy through execution in a matrixed environment
• Excellent verbal and written communication skills, influencing without authority and communicating with senior stakeholders
• Ability to collaborate effectively with cross-functional colleagues, agencies, and external partners
• Strong compliance mindset and ability to partner with Review Committee, Legal, Regulatory, Medical, and Compliance colleagues
• MBA, advanced degree, or relevant commercial leadership experience preferred
• US Oncology marketplace experience preferred
• Experience with non-personal promotion, media, CRM, omnichannel marketing, HCP Accelerator, or digital customer engagement preferred
• Experience with speaker programs, peer-to-peer education, congress planning, field engagement, or customer-facing execution preferred
• Experience with promotional review processes, Veeva/PROMPT, GCMA, agency management, and/or Pfizer commercial operating processes preferred
• Candidates must be authorized to be employed in the U.S. by any employer
• U.S. work visa sponsorship is not available now or in the future
• Position requires permanent work authorization in the United States

Benefits:

• Relocation assistance may be available based on business needs and/or eligibility
• Pfizer colleagues have the opportunity to grow and develop a career
• Ownership culture that values diversity
• Opportunity to impact the health and lives of millions of people