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<p><strong>Mission</strong>:<br>Own and scale profitable Meta ads for GNO Partners, consistently generating qualified, show-up calls within target costs at $60k+/month ad spend, while improving funnel performance over time.</p>
<p><strong>About the Role</strong></p>
<p>We're looking for a Senior Meta Media Buyer who has been in the trenches. Someone who has personally managed significant ad spend on Meta, built and scaled call funnels, application funnels, and lead magnet funnels for coaching businesses, agencies, or B2B clients. This is not a "set it and forget it" role. You'll own the strategy, run the campaigns, interpret the data, and bring clear recommendations directly to leadership.</p>
<p><strong>Key Outcomes (first 3–6 months)</strong></p>
<ul><li>Hit weekly call volume targets agreed with founder (e.g. X qualified calls/week) without tanking lead quality.</li><li>Implement clean tracking & reporting (pixel + CAPI + CRM) so that 90%+ of booked calls can be tied back to ad level.</li><li>Ship a structured testing roadmap (hooks, creatives, audiences, offers) and run at least 2–3 meaningful tests per week.</li><li>Help double the meta ad budget while maintaining cost per call and lead quality.<br><br></li></ul>
<p><strong>Responsibilities</strong><br></p>
<ul><li>Plan, build and manage Meta campaigns for:<ul><li>Application funnels to book-a-call funnels</li><li>Lead magnet funnels feeding to sales calls<br></li></ul></li><li>Set up and maintain tracking (Pixel, CAPI, custom conversions, UTMs, offline events) and troubleshoot issues.</li><li>Own weekly reporting: key KPIs, insights, and clear action plan.</li><li>Analyze full funnel (impressions → click → opt-in → call booked → show → sale) and propose fixes beyond “change targeting.”</li><li>Collaborate with founder/copy/design on new angles, offers, and creatives.</li><li>Document structures, naming conventions, and SOPs.<br><br></li></ul>
<p><strong>Requirements</strong></p>
<ul><li>2+ years running Meta ads specifically for coaches / agencies / B2B service businesses.</li><li>Proven history managing $60k+/month on Meta for at least 6 consecutive months.</li><li>Demonstrated ability to generate qualified calls under $500 for 2+ years.</li><li>Hands-on experience with call funnels and/or application funnels and lead magnet funnels.</li><li>Strong understanding of funnel metrics and sales pipelines, not just front-end CPL.</li><li>Solid tech: Events Manager, CAPI, custom conversions, UTMs, basic GA4/attribution, CRM (Pipedrive).</li><li>Excellent written English and clear, structured thinking.</li></ul>
