SEO Specialist – Bilingual (English / Mandarin Chinese)

SEO Specialist – Bilingual (English / Mandarin Chinese) Part-Time | Remote (U.S.-Based Preferred) 15–25 Hours Per Week | $45–$70 per Hour DOE ABOUT THE ROLE We are seeking a forward-thinking, bilingual SEO Specialist who understands that search is evolving beyond traditional rankings. This is not a basic keyword optimization role. We are looking for someone who understands the full ecosystem of modern search — from Google and Baidu to AI-driven platforms like ChatGPT, Perplexity, Claude, and Gemini — and knows how to strategically position a brand to win across all of them. You will help us build scalable organic visibility in both English and Chinese-language markets within a high-trust, healthcare-related niche. This is an opportunity to build and shape the SEO function from the ground up. WHAT YOU’LL DOStrategy & Execution • Develop and execute SEO strategies for both English and Mandarin Chinese markets • Optimize content for Google, Bing, Baidu, and emerging AI search platforms • Build structured topical authority strategies to strengthen E-E-A-T • Identify high-intent keywords across both languages AI & Generative Engine Optimization (GEO) • Develop strategies to increase brand visibility within LLM platforms (ChatGPT, Perplexity, Claude, Gemini) • Optimize content for AI Overviews, featured snippets, and entity-based search • Create content structured to be cited and referenced by AI systems • Stay current on GEO best practices and AI-driven search behavior Technical & Analytical • Conduct technical SEO audits and recommend improvements • Monitor performance via GA4, Google Search Console, Ahrefs, SEMrush, and similar tools • Analyze traffic, rankings, and user behavior across markets • Provide clear reporting and actionable insights Cross-Team Collaboration • Work closely with content, paid media, and web teams to align strategy • Support international targeting of Chinese-speaking audiences domestically and abroad WHAT WE’RE LOOKING FOR • Fluent in English and Mandarin Chinese (written and spoken) • 3+ years of hands-on SEO experience • Strong foundation in technical SEO, on-page optimization, off-page strategy, and link building • Understanding of how LLMs source, interpret, and cite content • Experience with Baidu SEO and Chinese digital ecosystems preferred • Proficiency in GA4, Google Search Console, Ahrefs, SEMrush or similar tools • Strong understanding of E-E-A-T and YMYL content strategy • Ability to independently plan and execute strategy with minimal supervision • Proactive learner who stays ahead of algorithm updates and industry shifts COMPENSATION $45–$70 per hour, depending on experience 15–25 hours per week Compensation is aligned with experience in both traditional SEO and AI/GEO strategy. Performance-based bonus opportunities may be available based on measurable organic growth and AI visibility improvements. WHY JOIN US • Be at the forefront of next-generation SEO and AI visibility • Work within a fast-growing, high-impact healthcare niche • Opportunity to build and lead a modern SEO strategy • Flexible remote structure with meaningful ownership Job Type: Part-time Pay: $45.00 - $70.00 per hour Expected hours: 15 – 20 per week Work Location: Remote Apply To this Job Company : GSHC Surrogacy Agency Salary : 45–70 an hour